Los Angeles, CA – Former USC running back and 2005 Heisman Trophy winner Reggie Bush has officially filed a lawsuit against the University of Southern California, the Pac-12 Conference, and the NCAA. The lawsuit claims that these organizations have profited substantially from his name, image, and likeness during his standout college football career.
According to Bush’s legal team, his popularity led to significant earnings through TV contracts, merchandise sales, and media rights, all without proper recognition or compensation for his contributions. Specifically, the attorney representing Bush stated, “This case is not just about seeking justice for Reggie Bush. It’s about setting a precedent for the fair treatment of all college athletes.” They aim to rectify what they view as an injustice and create a system where athletes receive recognition and payment for their efforts.
In response, USC expressed its support for Bush in recovering his Heisman Trophy but stated they have not yet reviewed the lawsuit and cannot comment on its allegations. The Pac-12 Conference also opted not to comment at this time.
Bush had an impressive career at USC, racking up 1,740 rushing yards and scoring a total of 18 touchdowns in his junior season, which ultimately earned him the prestigious Heisman Trophy. However, his Heisman was vacated in 2010 due to NCAA violations related to improper benefits, and USC lost its 2004 national title as a result. The NCAA also stripped the school of 14 wins during Bush’s time there.
It wasn’t until the introduction of name, image, and likeness compensation for college athletes in 2021 that Bush became active in pursuing justice. Earlier this year, the Heisman Trust reinstated his award, recognizing the significant changes in college football and allowing Bush’s legacy to be acknowledged once more. Furthermore, his retired jersey number, No. 5, was reinstated and displayed at USC’s home opener this season.
Recent discussions between Bush and USC have also indicated a possibility of him leading the team out of the tunnel for a game this season, marking a significant step towards reconciliation. Bush’s attorneys believe that the current administration at USC is attempting to rectify the previous administration’s handling of his situation but are critical of the delays in addressing these issues.
